Pei co-founded smartphone maker OnePlus in 2013 and made it a rival to Apple and Samsung by offering premium features at half the price, and becoming the top seller in several countries including India.
In India, Phone (1) will be available on Flipkart with the following offers for pre-order customers only:
HDFC Instant Discount: ₹2000 (this will be clubbed with 3 and 6 months Easy EMI). Applicable on Credit Cards (EMI and full swipe) and Debit Card (EMI) . Nothing like you’ve seen before, the Glyph Interface is a new way of communicating
to help minimise screen time. Unique light patterns made up of 900 LEDs indicate who’s calling and signals app notifications, charging status and more. Simply pair individual contacts to a ringtone, each with a unique Glyph pattern, to never miss what’s truly important.
For quieter focus, the Flip to Glyph feature triggers silent, lights-only notifications by placing Phone (1) with the Glyph Interface face up.
The 5G spectrum auction in India signals the advent of next-generation network connectivity services for smartphones and Internet connected devices. In preparation for the arrival of 5G services in India, manufacturers have been working on 5G-capable products and aiming them at customers looking to tap into the advantages promised by 5G connectivity. Gadgets 360 interviewed Madhav Sheth, CEO, Realme India, VP, Realme and President, Realme International Business Group. Earlier this week, the company launched a new 5G-capable tablet, alongside other wearables. Like most brands in India, the company also sells smartphones capable of this next-generation connectivity, from affordable models to the premium segment.
We discussed a wide range of topics, including the ongoing global semiconductor shortage, demand for 5G capable devices in India, the company's plans for premium and foldable handsets, its strategy for a product ecosystem, and more.
Gadgets 360: What are the key takeaways for Realme after it launched its first tablet in India last year? How has the market responded?
Madhav Sheth: People continue to work from home, learn new things, play games, and engage in a variety of other activities, which has led to a growth in tablet demand. Out of all, e-learning has played a significant role in boosting the use of tablets. Additionally, tablets are evolving into a practical product to use and operate in "work from home" circumstances.
Realme received requests from customers to launch new tablets, which prompted us to launch our first tablet in September last year. It garnered resounding success and captured 4 percent market share in 2021, as per Counterpoint. As of Q1 2022, we were also the fourth largest brand in the tablet segment as per CMR.
Gadgets 360: How has the company adapted to deal with the ongoing semiconductor shortage that has impacted businesses globally?
Madhav Sheth: The semiconductor shortage has been impacting the smartphone industry for quite a few months now, but as expected by most of the industry players, the shortage is easing up and we should be able to see better output in H2 2022.
As a brand, we had foreseen and prepared for this situation and took the appropriate action to prevent any product shortages or delays. We collaborated with mainstream chipset makers and third-party suppliers to ensure that we can withstand the chip shortage crisis that the industry was going through.
Design
Design that goes beyond the surface. Nothing Phone (1) features a transparent back with a unique design composed of over 400 components. Its 100% recycled aluminium frame makes it light and robust, while over 50% of the phone’s plastic components are made with bio-based or post-consumer recycled materials - an industry-leading percentage.
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